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Flat price. Keep all your revenue.

Start free, no credit card. Every plan begins with a 14-day trial at full capability, and annual pricing is exactly 2 months free.

  • Free

    $0

    No time limit

    The full picture, one focus at a time

    • Complete diagnostic with a short guided intake
    • Full setup plan, ordered by focus and risk priority, across the whole journey
    • Industry-specific scoring, refined for your business
    • Fully work your single most-urgent focus
    • Your full plan stays visible; nothing is deleted
    Start free
  • Most popular

    Individual

    $24/month

    or $240/year (2 months free)

    The full ordered plan for one business

    • Everything in Free
    • Full action queue: work every focus, not just one
    • Continuous reassessment across the entire setup journey
    • Next Top Focus: your highest-priority next step, always current
    • Recurring obligations with a "What's due" view
    • Side-by-side vendor comparison on shared steps
    • AI advisor, 15 messages/day
    Start 14-day trial
  • Advisor

    $49/month

    or $490/year (2 months free). Extra workspaces $15/month ($150/year).

    One view across your whole portfolio

    • Everything in Individual, in each business workspace
    • 3 advisor-created business workspaces included
    • Founders join your workspaces at no charge to them
    • Portfolio view across all clients
    • Client invites and ownership handoff, any time
    • Pooled AI advisor capacity, 150 messages/day
    • Priority support
    Start 14-day trial

The Advisor plan includes 3 advisor-created business workspaces. Founders you invite join those workspaces at no charge to them; billing follows you, the advisor, not the invited founder. Each additional workspace beyond the included 3 is $15/month or $150/year. And a workspace never has to stay yours: you can hand ownership to its founder at any time, and billing follows the new owner from that point.

Compare plans

Diagnostic + full setup plan

Free
Individual
Advisor

Focuses you can work

Free
#1 most-urgent only
Individual
All
Advisor
All

Continuous reassessment

Free
On your active focus
Individual
Advisor

AI advisor

Free
Not included
Individual
15 messages/day
Advisor
150 messages/day, pooled

Businesses included

Free
1
Individual
1
Advisor
3 (then $15/mo each)

Portfolio view

Free
Not included
Individual
Not included
Advisor

Client invites + ownership handoff

Free
Not included
Individual
Not included
Advisor

Priority support

Free
Not included
Individual
Not included
Advisor

Frequently asked questions

Try the full product for 14 days

No credit card. If you don't upgrade, you drop to Free: your plan stays visible and nothing is deleted.