Flat price. Keep all your revenue.
Start free, no credit card. Every plan begins with a 14-day trial at full capability, and annual pricing is exactly 2 months free.
Free
The full picture, one focus at a time
$0No time limit
- Complete diagnostic with a short guided intake
- Full setup plan, ordered by focus and risk priority, across the whole journey
- Industry-specific scoring, refined for your business
- Fully work your single most-urgent focus
- Your full plan stays visible, all views available
- Take a break and pick back up later, nothing is deleted
- Most popular
Individual
The full ordered plan for one business
$24/monthor $240/year (2 months free)
- Everything in Free
- Full action queue: work every focus, not just one
- Continuous reassessment across the entire setup journey
- Next Best Action: your highest-priority next step, always current
- Recurring obligations with a "What's due" view
- Vendor connections plus side-by-side coverage comparison on shared steps
- AI Advisor, 15 messages/day
Advisor
One view across your whole portfolio
$49/monthor $490/year (2 months free). Extra workspaces $15/month ($150/year).
- Everything in Individual, in each business workspace
- 3 advisor-created business workspaces included
- Portfolio view across all clients
- Founders join workspaces you own at no charge to them
- Advisors can add existing Founder-paid accounts to their portfolio at no additional charge
- Client invites and ownership handoff, any time
- Pooled AI Advisor capacity, 150 messages/day
- Priority support
The Advisor plan includes 3 advisor-created business workspaces. Founders you invite join those workspaces at no charge to them; billing follows you, the advisor, not the invited founder. Each additional workspace beyond the included 3 is $15/month or $150/year. And a workspace never has to stay yours: you can hand ownership to its founder at any time, and billing follows the new owner from that point.
Compare plans
Diagnostic + full setup plan
- Free
- Included in Free
- Individual
- Included in Individual
- Advisor
- Included in Advisor
Focuses you can work
- Free
- #1 most-urgent only
- Individual
- All
- Advisor
- All
Continuous reassessment
- Free
- On your active focus
- Individual
- Included in Individual
- Advisor
- Included in Advisor
AI Advisor
- Free
- Not included in Free
- Individual
- 15 messages/day
- Advisor
- 150 messages/day, pooled
Businesses included
- Free
- 1
- Individual
- 1
- Advisor
- 3 (then $15/mo each)
Portfolio view
- Free
- Not included in Free
- Individual
- Not included in Individual
- Advisor
- Included in Advisor
Client invites + ownership handoff
- Free
- Not included in Free
- Individual
- Not included in Individual
- Advisor
- Included in Advisor
Priority support
- Free
- Not included in Free
- Individual
- Not included in Individual
- Advisor
- Included in Advisor
Frequently asked questions
Try the full product for 14 days
No credit card. If you don't upgrade, you drop to Free: your plan stays visible and nothing is deleted.