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Flat price. Keep all your revenue.

Start free, no credit card. Every plan begins with a 14-day trial at full capability, and annual pricing is exactly 2 months free.

  • Free

    The full picture, one focus at a time

    $0

    No time limit

    • Complete diagnostic with a short guided intake
    • Full setup plan, ordered by focus and risk priority, across the whole journey
    • Industry-specific scoring, refined for your business
    • Fully work your single most-urgent focus
    • Your full plan stays visible, all views available
    • Take a break and pick back up later, nothing is deleted
  • Most popular

    Individual

    The full ordered plan for one business

    $24/month

    or $240/year (2 months free)

    • Everything in Free
    • Full action queue: work every focus, not just one
    • Continuous reassessment across the entire setup journey
    • Next Best Action: your highest-priority next step, always current
    • Recurring obligations with a "What's due" view
    • Vendor connections plus side-by-side coverage comparison on shared steps
    • AI Advisor, 15 messages/day
  • Advisor

    One view across your whole portfolio

    $49/month

    or $490/year (2 months free). Extra workspaces $15/month ($150/year).

    • Everything in Individual, in each business workspace
    • 3 advisor-created business workspaces included
    • Portfolio view across all clients
    • Founders join workspaces you own at no charge to them
    • Advisors can add existing Founder-paid accounts to their portfolio at no additional charge
    • Client invites and ownership handoff, any time
    • Pooled AI Advisor capacity, 150 messages/day
    • Priority support

The Advisor plan includes 3 advisor-created business workspaces. Founders you invite join those workspaces at no charge to them; billing follows you, the advisor, not the invited founder. Each additional workspace beyond the included 3 is $15/month or $150/year. And a workspace never has to stay yours: you can hand ownership to its founder at any time, and billing follows the new owner from that point.

Compare plans

Diagnostic + full setup plan

Free
Included in Free
Individual
Included in Individual
Advisor
Included in Advisor

Focuses you can work

Free
#1 most-urgent only
Individual
All
Advisor
All

Continuous reassessment

Free
On your active focus
Individual
Included in Individual
Advisor
Included in Advisor

AI Advisor

Free
Not included in Free
Individual
15 messages/day
Advisor
150 messages/day, pooled

Businesses included

Free
1
Individual
1
Advisor
3 (then $15/mo each)

Portfolio view

Free
Not included in Free
Individual
Not included in Individual
Advisor
Included in Advisor

Client invites + ownership handoff

Free
Not included in Free
Individual
Not included in Individual
Advisor
Included in Advisor

Priority support

Free
Not included in Free
Individual
Not included in Individual
Advisor
Included in Advisor

Frequently asked questions

Try the full product for 14 days

No credit card. If you don't upgrade, you drop to Free: your plan stays visible and nothing is deleted.