January 16, 2017 · 1 min read
Millennial versus Boomer: Content to Drive Growth in Your Business [Infographic]
How Millennials and Baby Boomers consume user-generated content differently, and what that generation gap means for growing your small business.
![Millennial versus Boomer: Content to Drive Growth in Your Business [Infographic]](/blog/millennial-versus-boomer-marketing-your-business/graphicstock-half-length-of-young-beautiful-asiatic-woman-holding-a-smart-phone-listening-music-with-earphones-looking-in-camera-smiling-technology-ha.jpg)
User-generated content (UGC): content produced by product users about a brand which is published through their own social media channels.
A recent study from Olapic found differences in content preferences between Millennials and Baby Boomers. This generation gap has real implications for small businesses looking to grow their business with one, or both, of these audiences.
If you only take away one thing? It’s that UGC is significantly more trusted than branded content.
Infographic source: http://www.adweek.com/news/advertising-branding/infographic-how-millennials-and-baby-boomers-consume-user-generated-content-175307