StartBlox
New Business Start Coach

Blog

Small business know-how, startup lessons, and entrepreneur inspiration for small business owners.

Millennial versus Boomer: Content to Drive Growth in Your Business [Infographic]

graphicstock-half-length-of-young-beautiful-asiatic-woman-holding-a-smart-phone-listening-music-with-earphones-looking-in-camera-smiling-technology-happiness-music-concept_SaWgNimcJ-.jpg
 

User-generated content (UGC): content produced by product users about a brand which is published through their own social media channels.

A recent study from Olapic found differences in content preferences between Millennials and Baby Boomers. This generation gap has real implications for small businesses looking to grow their business with one, or both, of these audiences.

If you only take away one thing? It’s that UGC is significantly more trusted than branded content.

Generation Gap
 

Keep Up With StartBlox


Ready to get your business off the ground?


Explore Similar Topics


Recent Posts

rawpixel-com-411170-unsplash.jpg

Not sure of your best marketing strategy?